Truvia is a sugar substitute made from Stevia. Apparently they’ve decided that instead of convincing people to like their product, it’s easier to convince women to hate ourselves and eat their product to assuage our guilt at being bad, bad girls who eat all of our boyfriend’s cake.
Here’s the video, I’ve just copied the lyrics below in case you’d prefer to skip this exercise and not have to apply brain bleach later (the dislikes and negative comments on YouTube make me happy)
(this is a complication of all the songs, the one I’m talking about starts at 1:30)
Here are the lyrics:
I loved you sweetness But you’re not sweet you made my butt fat you drove me insane self control down the drain we’re over I’m so done with that I found a new love A natural true l0ve that comes from a little green leaf zero calorie guilt free no artificiality my skinny jeans zipped in relief It’s name is Truvia I had no idea No more sprinkling my coffee with grief
First, I do not understand the point of being guilty about eating. How does that help? Does guilt burn a bunch of calories? I’m thinking either eat the thing and enjoy it and move on with your life, or don’t eat eat the thing and move on with your life, but I cannot for the life of me think of what would be accomplished by my choosing to eat something and then choosing to feel guilty about that.
Next, I’m concerned that the lyricists on this gem of a jingle might want to examine their relationship with food. In 30 seconds they’ve used the words insane, grief, guilt, relief, and love three times discussing an artificial sweetener. Whoa. Imagine how many emotions they must go through when they see some seven layer dip. I work with people who are dealing with eating disorders and I’m not intending to make light of that, but I do want to point out how they are using disordered eating behavior to sell us food. Well, to sell us fake food.
You may be thinking: “Fake food? But they said ‘no artificiality’. How could it be fake?”
I’m glad that you asked!
99.1% of Truvia is Erythritol. This is a corn-based sweetener manufactured by Cargill. (30% of whose corn is, by their own information, genetically modified in case that matters to you). Sugars from the corn are extracted, mixed with water and fermented, filtered, crystallized and dried. Side effects if you consume too much include digestive upset, diarrhea, and bloating. I’m betting that the bloating is going to end her skinny jean relief and in lieu of being driven to insanity, our songstress can instead be driven into the bathroom. At least the acoustics are good in there.
The other .9% of Truvia is Rebiana. This is a sweetener that is derived from the stevia leaf through a refining process. So just to go back to the song, only a fraction of a percent of the sweetener is derived from a little green leaf. I guess it’s just really difficult to rhyme Erythritol?
Oddly, another way to sweeten with stevia is to eat the damn leaf. That sounds less artificial than putting .9% of stevia extract with 99.1% of corn extract, but I’m not an expert at this.
I’m not here to tell anyone what to eat and what not to eat. I am here to say that selling artificial sweetener (or anything for that matter) by trying to make people feel guilty and hate themselves is bullshit and I hope that I’m not the only one who thinks so.
To end on a much more positive note, the Truvia commercial that I saw was during the Final Episode of “The Voice”. The following video is from that episode. It’s a bald, butch, tatted out lesbian singing a duet with Christina Aguilera and I thought that it was “Beautiful” (see what I did there…) I think that the Truvia songwriters could take a cue from this: