It turns out it’s actually an anti-obesity ad (Oh Noes, DEATHFAT IS COMING FOR YOU!!!!). The tagline of the ad is "Keep obesity away from your children". There is another one with a fat superhero and one with fat pirates.
I think it’s a bit irritating but it’s mostly just bad advertising. What is the primary take-away? Are parents meant to look at this and think "Oh no, little Johnny could grow up to be a fat pirate!" Or are you not supposed to buy your kids toys that represent people with bigger bodies – oh, wait, these toys don’t exist. You can, however, purchase a Barbie Doll whose proportions are actually physically impossible to achieve, that ought to be great for your daughter.
And what do they mean "keep obesity away?" Obesity isn’t like a big giant ball of fat that chases after your kids that you swat away. What the crap?
And can we Please PLEASE for-the-love-of-all-that-is-holy PUHLEASE be for health instead of against obesity? I’m not a thin woman covered in fat. I am a fat woman and so the war on obesity is a war against me and others who look like me. We haven’t had a ton of success in wars against stuff lately, how about we try a push for what we want?
At least this gave me a really cool new LJ Icon.