Gym Fat Shames, Activists Shut It Down

WTF are you doingUsing the corporate logo, a Gold’s Gym franchise in Egypt posted a picture of a pear with the caption “This is no shape for a girl” to their Facebook page. There was an immediate backlash, which led to a bizarre non-apology apology that looks like it was written by Donald Trump’s full time “Apologizing for Stunningly Offensive Stuff” Team.

In my article for Ravishly I talk about the entire situation, including the franchises awful apology and corporate’s much better apology (thanks to the work of activists,) and the culture that created this and will keep creating situations like it until we fix it. You can check it out here:

http://www.ravishly.com/2016/08/18/golds-gym-posts-stunningly-misogynistic-ad-activists-shut-it-down

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Published in: on August 22, 2016 at 10:39 am  Comments (2)  

2 CommentsLeave a comment

  1. Nitpick alert: It sounds as though the gym wasn’t shut down, or not for long– the franchisee lost the gym, but it may well be open under new (and I hope better) management.

  2. I like what I originally thought the caption said when I misread it: This is no SHAME for a girl.


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